citizenM London Shoreditch Hotel England
昂贵的价格超大的房间金碧辉煌的大堂忙碌的前台和标准化的笑容，世民酒店对所有千篇一律的豪华酒店体验说“no”。它剔除冗余的服务和所有不必要的物品，从而为价格留下了空间，提供“触手可及的奢华”。“客户本身认为重要的都给他最好，这就是豪华。”世民酒店创办人及首席执行官拉顿乍得哈（Rattan Chadha）分享了他的理念。酒店把目标客户称为“全球移动公民”（Mobile Citizen of the World）:独立尊重不同文化内心年轻，是探索者专业人士和购物者。世民酒店观察到这些新时代的全球商旅客户，他们一方面希望有豪华的体验，另一方面又不想支付过于高昂的价格。酒店最大的特点在于为宾客创建融洽互动的社交场所。
EastEnd Fashion Hub, citizenM London Shoreditch Hotel
citizenM is a hotel brand with highly innovative concepts, and it stands for the light luxury hotel lifestyle for the smart mobile travelers. Its design concept is to wipe out all invisible cost, and remove all redundancy, to provide supreme enjoyment for the travelers. CitizenM London Shoreditch hotel looks more like a small luxury boutique hotel than a hotel apartment. The hotel brand is famous for revolutionizing luxury hotel, and is very popular among the young people. The hotel has 216 guestrooms. Here, you see beautiful guests, avantgarde art, spacious space, bright and chic restaurants, comfortable rooms, everything catches your eye and gives you a reason to fall in love with.
Expensive price, super big room, splendid lobby, busy front desk and standardized smiles citizenM hotel has said no to all these luxury hotel experience clichés. It takes away redundant service and unnecessary items, and makes room in price for providing affordable luxury. ”Give the best of what the guests think is important, that is luxury.” The founder and CEO of citizenM hotel Rattan Chadha shared his philosophy. The hotel calls their target clients the ”Mobile Citizen of the World”, a group of people that are independent, have respect for different cultures, young at heart, and are explorers, professionals and shoppers at the same time. CitizenM has made observations of this group of modern global business travelers, and found out that, on the one hand, they wish to have the luxury experience, on the other hand, they do not want to pay for an overpriced room. The most significant feature of the hotel is to create a harmonious social networking environment for the guests.
citizenM Shoreditch is the first citizenM hotel in London. Shoreditch used to be the industrial area filled with factories. Since 1996, rows of factory buildings were renovated into open studios, fashionable apartments. Large amount of art galleries, bars, restaurants, independent designer boutiques, turn this area into the meeting place of the London hipsters.
The hotel lobby is inspired by the family living room, which includes working area, dining area and sitting area. Art works around the world exhibit worldclass modern art and photography work. In May this year, the hotel hosts a fashion photography show, inviting the most famous designer to share their street or public art photo. From famous woman fashion designer Eudon Choi to Avantgarde design studio RawEdges, the guests can appreciate beauty and inspirations discovered by designers of different fields both in public and outdoor space.